brand beliefs

brand beliefs
марк. мнения [убеждения\] о торговой марке (устойчивая позиция потребителя в отношении товара данной марки; формируется либо посредством личного опыта с товаром, либо посредством рекламы и рекомендаций других людей; влияет на принятие решения о покупке товара данной марки или какой-л. другой марки)
See:

Англо-русский экономический словарь.

Смотреть что такое "brand beliefs" в других словарях:

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • Brand (play) — Brand is a play by the Norwegian playwright Henrik Ibsen. It is a verse tragedy, written in 1865 and first performed in Stockholm on 24 March 1867. Brand was an intellectual play that caused many people to think outside the box .Brand is a priest …   Wikipedia

  • Brand engagement — is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It comprises one aspect of brand management. What makes the topic complex is that brand engagement is partly created by …   Wikipedia

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

  • Self brand — Formation of self brand connections=Definition of self brandWithin the long history of consumer research, there has been a constant interest to the study how consumers choose which brand to buy and why they are repeated purchasing certain kinds… …   Wikipedia

  • Joel Brand — Born April 25, 1906(1906 04 25) Năsăud, Transylvania Died July 13, 1964(1964 07 13) (aged 58) Israel …   Wikipedia

  • Dimensions of brand personality — The Dimensions of Brand Personality of Jennifer Aaker is a framework to describe and measure the personality of a brand in five core dimensions, each divided into a set of facets. Brand personality is defined formally here as the set of human… …   Wikipedia

  • Joseph Pomeroy Widney — (December 26, 1841 mdash; July 4, 1938) was a polymathic pioneer American physician, medical topographer, scholar educator, clergyman, entrepreneur philanthropist, proto environmentalist, prohibitionist, philosopher of religion, controversial… …   Wikipedia

  • Argumentum ad populum — In logic, an argumentum ad populum (Latin for appeal to the people ) is a fallacious argument that concludes a proposition to be true because many or most people believe it; it alleges: If many believe so, it is so. This type of argument is known …   Wikipedia

  • Henrik Ibsen — Ibsen redirects here. For other people named Ibsen, see Ibsen (disambiguation). Infobox Writer name = Henrik Ibsen birthname = Henrik Johan Ibsen caption = pseudonym = Brynjolf Bjarme (early works) birthdate = birth date|df=yes|1828|3|20… …   Wikipedia

  • United Church of Christ — This article is about the United States denomination known as United Church of Christ. For other merged denominations see United and uniting churches. For other churches that have the words Church and Christ in their name, see Church of Christ… …   Wikipedia

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